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Digital Marketing Services

Google Ads & Paid Campaigns

Targeted advertising campaigns designed to maximise ROI and qualified conversions.

Overview

Search, display, shopping and YouTube campaigns with conversion tracking, A/B testing and weekly bid optimisation for measurable return on ad spend.

Google Ads is the fastest way to get in front of customers who are actively searching for what you sell — but without disciplined management, budget disappears without results. MIRVEX manages Google Ads as a performance engineering exercise. Campaign structure follows best practices for Quality Score and ad relevance. Keyword research identifies high-intent, commercial terms with a realistic cost-per-click. Ad copy is A/B tested continuously to improve click-through rates. Landing pages are reviewed and recommended for conversion optimisation so ad spend is not wasted on a page that does not convert. Conversion tracking is set up through Google Tag Manager so we know exactly which keywords and ads produce enquiries, calls and sales. Weekly bid adjustments and negative keyword maintenance keep the campaign efficient as data accumulates.

What you get

Every engagement includes these by default.

  • Immediate visibility for high-intent buyer searches
  • Campaign structure optimised for Quality Score
  • A/B tested ad copy for maximum click-through rate
  • Conversion tracking via Google Tag Manager
  • Landing page audit and optimisation recommendations
  • Weekly bid management and negative keyword pruning

What we deliver

Concrete outputs handed over at project close.

  • Campaign structure and keyword strategy document
  • Ad copy variants with A/B testing setup
  • Conversion tracking implementation
  • Google Tag Manager setup
  • Weekly optimisation log and monthly performance report
Who it's for

Built for businesses like yours

Businesses needing immediate lead flow while SEO matures

E-commerce stores running Google Shopping campaigns

Local service businesses targeting city-specific searchers

Product launches needing fast market penetration

Built on a modern, ownable stack

Next.jsReactTailwind CSSNode.jsPostgreSQLMongoDBTypeScriptREST & GraphQL
How we work

A process built to de-risk every launch

Five deliberate stages — so you always know what’s happening, what’s next, and why.

01

Discover

We map your goals, users and constraints, then pressure-test the scope so we build the right thing — not just the requested thing.

02

Design

Wireframes to high-fidelity systems. Every screen is designed for clarity, conversion and accessibility before a line of code ships.

03

Build

Production-grade engineering in weekly increments. Typed, tested and reviewed code on a modern, scalable stack you actually own.

04

Launch

Hardened deploys, analytics, SEO and performance budgets dialed in. We ship with monitoring so launch day is a non-event.

05

Scale

Roadmapped iteration, proactive maintenance and a 24/7 support line. Your software keeps compounding long after go-live.

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FAQ

Google Ads & Paid Campaigns — questions, answered

Let’s build something worth scaling

Tell us where you’re headed. We’ll turn it into software your team and your customers actually love to use.